Dumb Ways to Die – UKULELE not included

Dumb Ways to Die is a video gone PANDEMIC. 59 million views on YouTube in just 10 months. Cute characters, clever animations, catchy tune, short 3 minute show.

Playing ukulele is NOT one of the examples.

Simply entertainment? No. It is actually a Public Service Announcement campaign in Australia to promote safety around trains. At 2:20 into the video, you see 3 examples of how real people die by avoidable mishaps around train tracks. Take a look:

Community outreach is at the heart of True Joy Acoustics. We take it serious, ukuleles make it fun. One of our current projects was highlighted in a recent post: College Student Safety – Can Ukuleles Solve This Problem?:

Dumb Ways to Die exist in a college environment. Anywhere really. Wandering into high risk places. “Smart gadgets” stealing your attention. Commuters rushing to an 8:00 am class. Evening jogs around campus streets without reflective apparel.

Ignoring first alert beeps of a smoke alarm, or worse, disabling it altogether. Even mental health: sleeping off or drinking away the early signs of stress or depression, keeping it all to yourself, versus seeking help.

To be clear, I do not mean the literal meaning of the catchy cartoon title. College students are not dumb. Rather, they face risks where safe tools, services and practices do exist. Clever marketing makes a huge difference. The SlideShare above has not (yet) received 59 million views!

Nobody likes being lectured on safety nor told what to do. Dumb Ways to Die is powerful inspiration. Hopefully it sparks creative ways to bring “SCI’s” to life.

Many thanks to Michelle Read from Google for pointing me to this example.

Wanna’ PLAY or PLEDGE a FLEA® ukulele? Visit www.truejoyacoustics.com to learn more plus connect to Amazon and eBay listings. Purchases are convenient, secure, delivered FREE (continental USA) and backed by Buyer Protection Programs on these two well established e-commerce stores.

Email me at info@truejoyacoustics.com if you would like to sponsor a donation of one or more FLEA ukuleles to the music therapy program at Cincinnati Children’s Hospital Medical Center. It’s easy and will certainly bring joy to your heart as well as many kids spending weeks in a hospital.

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