THANK YOU Tide Dry Cleaners (Liberty Township, OH)

Our retail mission serves ukulele players on a national scale. Sales proceeds help us drive a steady donation of FLEA® ukuleles into hospital music therapy programs –– the heart of our community mission. External sponsors (businesses + individuals) help us accelerate donations to reach even more hospitalized children.

Last spring, we also developed a UKULELE Prom Pack concept. This is an attractive prize for After Prom raffles, encouraging teens to attend and “play it safe” during Prom night. A big hit (see prior posts). We donated to several Cincinnati area schools, plus invited business sponsors. The following organization deserves special attention. Not just for their heartfelt support of Lakota East High School’s event, but also to highlight the focused marketing benefits such sponsorships can offer:

Please visit their website (click logo). Better yet, visit their shop for state-of-the-art fabric care if you reside anywhere near Liberty Township, Ohio.

Why would a DRY CLEANER sponsor a UKULELE for a PROM event?

1. Location, Location, Location. The shop has close proximity to the school and hence a heavy passerby stream of prospective business. Parent clothing, student formalwear and uniforms (e.g., prom gowns, band, athletics). Supporting a special, nightlong school event may provide that extra incentive to take notice and visit.

2. Grand Prize Appeal. The ukulele category is large and growing, especially among teens. A colorful, superb quality ukulele is a bit more exciting to teens at a 3:00 am raffle than any dry cleaning special. Not easy to compete with iPods and flat-screen TV’s as the grand prize, but FLEA® ukuleles were up there … ask the winners!

3. Immediate Recognition and Reach. The prize is amply featured with the sponsor’s ID and promo materials –– not just to student attendees, but also all parent volunteers and parents/siblings attending the “After Prom Preview” event.

CHECK IN TABLE – Programs with sponsor listing, promo materials

PRIZE TABLE – features high value prize, who provided it

APPRECIATIVE PARENTS – not a “staged” pose, these moms just picked up Tide DC coupons and I asked for a photo!


Would you or your organization like to bring this prize to your local high school After Prom? Email me at info@truejoyacoustics.com with your After Prom information. I’ll gladly put together a UKULELE Prom Pack at special sub-retail pricing. I also help manage the logistics of getting the prize delivered to the school contact and properly featured for the event.

click to visit our website

Bloggers, visit us on: WordPress (True Joy Acoustics – Community), WordPress (Ukulele Shops), Tumblr (Ukulele Shops) and Blogger (Ukulele Shops). Comments and connections welcome!

Greg, TRUE JOY ACOUSTICS

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